Our MRonline™ solution is just the remedy for progressive Pharmaceutical companies who believe that the success of any organization's marketing efforts depends on how effectively it manages and empowers its field force and line managers, with timely and effective information based upon market feedback received from them. The solution allows them to:

• Effectively administer and manage these field personnel

• Bring in Transparency and instant visibility in the entire sales process

• Improve Speed of communication of policies, strategies, guidelines and marketing information across the organization

• Instantaneously access, processing and analyze data

• Accurately process market intelligence

• Instantly recall historical data

• Ensure Longevity of information

• Remotely review MIS and analysis reports

• Provide a platform which enables inputs in a seamless manner to other enterprise wide solutions adopted by the company

• Keep ahead of competition by accessing market intelligence instantaneously and being able to respond faster

• Exercise effective real time control over marketing operations

• Rationalization of manpower due to elimination of duplication or unproductive work

• Better utilization of manpower for more productive work 

• Get to know your prospect base

• The managers can view their overview reports instantaneously anytime from anywhere

• Better manage your customer interaction, your order booking, stocks in the field and outstanding payment 

• Benefit from tangible savings in terms of courier costs, communication expenses, traveling expenses, rationalization of manpower, etc.

MRonline™ is a management and reporting solution developed for Pharmaceutical companies to enable them to quickly and effortlessly capture business intelligence and reports through their Medical Representatives, Area Sales Mangers, Regional Sales Managers, etc., who act as the frontline interface to their various customers such as the Doctors, Stockists, Chemists, Hospitals and even actual users (patients). Pharmaceutical companies need to secure a competitive advantage over their competition by deploying systems that will allow sales and marketing to share important product, market and customer information.

MRonline™ also acts as the MR's and their Managers' personal assistant, aiding them in making their tour/visit plans, expense reports, leave reports, sending them critical alerts and reminders, and feeding them with critical information and analysis on their performance. The solution also helps them by providing reports on who their important and core doctors are, the right products to be targeted to them and helps them in identifying inadequacies and excesses in their visits made to the doctors. The solution also enables them to maintain stocks of samples and gifts received for distribution.

This solution can also act as an empowering tool for the Medical Representatives making it possible for them to draw on company resources in terms of Products and Competitor information on the fly. A totally secured transaction interlinks the MR, his Area and Zonal Managers, Sales and Marketing Division, the Accounts as also the Top Management.

Various CRM and Brand Management initiatives can be tracked and deployed using the MRonline™ solution as the foundation for the same.

• Customizable web based reporting of field/market and administrative information

• Multi-level reporting

• Two way communication

• Configurable restriction of access to information for different levels

• User-friendly admin module for solution on web site. No special technical/software knowledge required for administering or using the solution

• Analysis of field/market Information & MIS

• Centralized repository of information, reports, policies, guidelines, etc.

• Accessible over the Internet from any personal computer, laptop, internet device or PDA with internet access

MRonline™ ASP model
MRonline™ Standard Solution Version
MRonline™ Advanced Solution Version
MRonline™ Enterprise Solution Version
MRonline™ Handheld (Palm OS/Win CE) based solution